Award-winning PRETTYBIRD director Sophie Muller has visualised the campaign for Kylie Minogue’s new fragrance ‘Disco Darling’, which invites the world to dance the night away.
Kylie Minogue, synonymous with pop hits across five decades, fashion glamour and dazzling live performances, has launched the new fragrance Disco Darling in partnership with Scent Beauty, Inc. DISCO DARLING is the sexier and more addictive partner to Eau de Parfum, Darling by Kylie. Inspired by Kylie Minogue’s latest album, DISCO, this floral, musky and fruit-infused fragrance evokes the exuberance of dance, the dance floor and is yet another re-invention of the Kylie Minogue fragrance portfolio.
Scent Beauty is heavily supporting DISCO DARLING with a significant marketing campaign and worked with frequent Kylie collaborator, and world-renowned Director, Sophie Muller on the visuals for the campaign. Sophie created the videos for Kylie’s recent Number 1 album DISCO including ‘Say Something’ and ‘Magic’ and was the perfect choice. Kylie worked with Muller and her production company PRETTYBIRD UK, Executive Producer Juliette Larther, Producer Chris Murdoch and DOP Franklin Dow on the fragrance campaign.
Kylie Minogue says: “Sophie’s work is beautiful and iconic and it’s always a pleasure to work with her. For this campaign, she has captured an energy that gives a wonderful visual identity for Disco Darling. Two years in the making, DISCO DARLING was brought to life by the perfumers at Firmenich who worked closely with Kylie, as if this were a piece of music. It features notes of bergamot, sparkling cassis, and crisp apple with a heart of jasmine, white peony, and raspberry. The base of vanilla orchid, musks, and ambrox invoke a night out and echo the euphoria of disco in today’s olfactory vocabulary.
As a long-time friend of Kylie, I am thrilled we found a way to translate her newest music from DISCO into a second fragrance, under the Darling umbrella.” said Steve Mormoris, CEO of Scent Beauty, Inc. “Kylie’s optimism, grace and musical talent are everlasting. Consumers love her. This will be another huge success.”
Darling is a term of endearment with infinite possibilities and I am thrilled to have created DISCO DARLING, which is glamorous, addictive and perfect for a night out.” said Kylie Minogue.
DISCO DARLING will be available in Europe starting mid-October 2022, in Australia & online in the USA at ScentBeauty.com in early December 2022, and in Brazil and other worldwide markets in early 2023. For more information about DISCO DARLING or DARLING, please visit ScentBeauty.com.