2022 marks the 10-year anniversary of the traditional publishing release of Fifty Shades of Grey by E L James, a pseudonym for Erika Mitchell. The BDSM-themed erotic romance was the first in a bestselling trilogy featuring kinky billionaire protagonist Christian Grey and college student Anastasia Steele.
To mark the occasion, Bloom Books, a Sourcebooks imprint, which launched in spring 2021 by publishing James’s backlist, will publish a hardcover anniversary edition of Fifty Shades of Grey on April 5. The anniversary edition, which retails for $31.99, will have a limited print run of 20,000 copies and be sold in bookstores and online. Limited quantities of signed books will be sold via Premiere Collectibles and Barnes & Noble’s website. Reissued hardcover editions of the following two titles in the trilogy, Fifty Shades Darker and Fifty Shades Freed, will be published by Bloom Books in August and October respectively.
Fifty Shades of Grey, originally written as Twilight fan fiction, was first published in 2011 in ebook and print-on-demand editions by Australian publisher The Writers Coffee Shop, before being reissued by Vintage Books in 2012. Vintage Books is an imprint of Knopf Doubleday Publishing Group, whose parent company is Penguin Random House.
Fifty Shades of Grey went on to spend 133 weeks on the New York Times bestseller list and become the bestselling book of the decades, with the trilogy appearing on PBS’s The Great American Read’s list of America’s 100 most-loved books. The trilogy spawned three movies and its success and reader interest prompted James to write three additional novels, alternative tellings told from protagonist Christian Grey’s point of view, Grey, Darker and Freed. I interviewed James as well as Dominique Raccah, Publisher and CEO of Sourcebooks, and Christa Désir, Editor, Bloom Books and Sourcebooks Casablanca, via email to learn more about the process of creating the anniversary editions.
Asked why Bloom Books decided to rerelease the popular erotic romance novel, Raccah said, “Fifty Shades of Grey is one of the most important novels of all time. It changed lives. It inspired millions of readers to pick up a book, start reading, and share their love of the story with their friends, family, and neighbors. It inspired readers who hadn’t picked up a book in years to develop a passion for romance and romantic fiction. It saved marriages and started love affairs. It inspired creative souls to begin telling their own stories and was the genesis for other writing careers.”