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KPN signs multi-year HBO Max partnership

HBO Max will soon be available to the 3.6 million Dutch households on the KPN network following the signing of a new partnership between streamer and telco. From September, KPN customers can add an HBO Max subscription to their KPN Internet, TV or Mobile subscription. Guillaume Coffin, Head of Affiliates and Advertising, France, Benelux, Africa, MENAT, Israel and GM Turkey at Warner Bros. Discovery said: “HBO Max stands for quality entertainment as the home of some of the best TV and movies. By collaborating with KPN, we make our titles even easier to stream for fans in the Netherlands. We look forward to HBO Max going live with KPN in September.”

Jochem de Jong, VP Partnerships, TV and Entertainment at KPN added: “Just as many KPN customers are looking forward to the release of House of the Dragon, we can’t wait to add HBO Max to our entertainment offer. In addition to Disney+, Viaplay, Netflix, HBO Max cannot be missed.” HBO Max launched in the Netherlands on March 8th as part of the second wave of its rollout. It has previously only been available direct to the consumer. HBO Max has completed the roll out of a new user experience across desktop, iOS and Android mobile devices, and Amazon Fire tablets. It follows an admission by a senior Warner Bros. Discovery executive that some of its apps were not for purpose. The new app includes features that had…

In “Editor’s Choice” KPN is to offer subscribers a bundle that combines Disney+ with ESPN, which holds domestic rights to the Dutch Eredivisie. Bart Verhoeven, Director Platform Distribution of The Walt Disney Company Benelux said KPN was the first company in the market to offer the bundle across all its channels. Disney+ is…


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