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Sonequa Martin-Green, Kate Mulgrew, And “Spock” Help Launch Paramount+ UK

The continued global expansion of Paramount+ continues this month in South Korea and the UK. We have more details on launch events for the UK and the Star Trek content rollout plan for South Korea.

Star Trek stars help launch Paramount+ in the UK

Paramount+ launches in the UK and Ireland on Wednesday June 22nd. On launch day the service will include the first three episodes of Strange New Worlds plus all four seasons of Discovery and all ten episodes of Prodigy. An extensive campaign is running to promote the launch which includes more Star Trek elements.Theres an extensive promotional campaign starring Uma Thurman that offers a peek behind the iconic Paramount Mountain which is going out on TV social media and in movie theaters over the summer. The spot includes an appearance from Discoverys Sonequa Martin Green as well as multiple Star Trek references like the USS Enterprise from Strange New Worlds and Spocks coffee order. An extended commercial spot is below.

On Monday June 20 Paramount+ is holding a star studded blue carpet event in London celebrating the UK launch hosted by Graham Norton featuring Kate Mulgrew and Sonequa Martin-Green. The celebrity guest list also includes Gillian Anderson Jessica Chastain Miranda Cosgrove Kevin Costner Viola Davis Chiwetel Ejiofor Naomie Harris Faith Hill Tim McGraw Bill Nighy David Oyelowo Michelle Pfeiffer Kelly Reilly Michael Shannon Sylvester Stallone.

In addition there is an extensive outdoor campaign running nationwide also promoting Star Trek content on Paramount+. This includes advertising on Londons iconic decker buses. Paramount is also doing a takeover of Londons West End transforming the capitals entertainment district into an homage to its iconic stars hit shows and entertainment brands including Star Trek. There will be a variety of large scale installations and pop ups along with a Walk of Stars” with 50 illuminated stars hung above four West End streets a Paramount+ Experience plus a pop-up space in Piccadilly Circus allowing fans to immerse themselves in replica sets and stunt experiences with some from Star Trek Discovery. Other outdoor experiences include Leicester SquarePants,” Sheridan Street and a HALO installation in Piccadilly Circus.

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