U Power Italian leader in safety foot wear and work wear announces Gerard Butler as its new international brand ambassador .The Scottish actor who is well known in #Hollywood is internationally celebrated by the general public in particular for his role in hit films such as 300 Greenland and the trilogy Has Fallen.
The appointment of Butler as the groups brand face is primarily due to his parallels with »U Power Man. His life both privately and professionally is characterized by resilience and determination as well as the unrestrained will to pursue his own dreams and goals. Butler stands for a strong man who does not shy away from work and is able like no other to bridge the gap between the everyday world of work and the world of glamor.A lot is planned for the next 3 years of cooperation between Gerard Butler and U Power In addition to the development and implementation of a cross media media campaign at European level Butler is to join the TV presenter Diletta Leotta in order to bundle synergies. Leotta has been a brand ambassador and the protagonist of U Powers media presence for some time.The U Power Group was founded in 2006 by entrepreneur Pier Franco Uzzeni in Paruzzaro Italy.
Their know how is based on Uzzenis experience passed on to him by his father and accumulated during 50 years of activity in the field of safety shoes. Since then the group has become one of the main players in the sector and is now a leader in the Italian and European work footwear market. In recent years the group has also successfully entered the market for technical workwear. U Power was created with the aim of being the safest and most authentic reference point for worker safetyto become. U Power Group, which has always been committed to continuously improving the technical and qualitative characteristics of its #products wants to contribute to improving peoples quality of life by offering #Personal #Protective Equipment PPE that are safe comfortable efficient and is designed to be visually appealing.