While millennials have long favored dainty gold chains and rings the era of minimalist gold is giving way to silver and all things bling. From jewelry and metallic dresses to eye makeup and nails silver has been everywhere including on red carpets runways and influencers feeds.
A vintageinspired trend that started before the Covid19 times the shift toward silver has especially taken off in the pandemicreopening era as sparkly party looks become the norm. A combination of nostalgia and the rise of the glittery hedonismdriven night luxe aesthetic have driven Gen Z and beyond to embrace silver. Silver is quite versatile and has a timeless presence especially when it comes to jewelry. However with that said right now we are seeing a resurgence of silver across fashion beauty and jewelry said Laurie Pressman the vp of the Pantone Color Institute. There is no question silver is coming to the forefront.
Redcarpet looks have been the most highprofile examples of this shift. For example many celebrities eschewed the gilded part of the Met Galas 2022 Gilded Age theme in May opting instead for allsilver ensembles. Phoebe Bridgers Addison Rae Alicia Keys Chloe Grace Moretz LaQuan Smith Daisy EdgarJones Janelle Monáe and Kaia Gerber are just a few examples of attendees who arrived in silver or rhinestonestudded gowns.
On other red carpets Chloe Baileys discoballstyle Grammys dress and Zendayas sequined Oscars skirt have also generated buzz. Some celebrities have opted for headtotoe silver multiple times in the past few months Kim Kardashian appeared in silver gowns for the premiere for The Kardashians and the White House Correspondents Dinner. Rihanna meanwhile generated headlines with two different allsilver pregnancy ensembles a long skirt and crop top by Coperni for Fenty Beautys Ulta launch as well as an allsilver Miu Miu Mothers Day outfit. From frosted metallic or glittery eyeshadow to chrome nails silver beauty trends have emerged alongside fashion.
For the Fenty Beauty launch event Rihannas makeup artist Priscilla Ono created a monochromatic silver eye look. Also the global makeup artist for Fenty Beauty Ono emphasized that she used the brands Diamond Bomb highlighter in a silvery shade all over the stars face and body. Ive noticed that not only silver but also other metallic and glitter/shimmer makeup looks have become bigger trends this year said Ono. According to data from Spate searches for silver eyeshadow are up nearly 108% yearoveryear with silver eyeliner seeing a 79% increase in the same time period. Metallic makeup searches grew 169%.
All of our topselling SKUs are sparkly shimmery multichrome things said Danessa Myricks celebrity makeup artist and founder and CEO of Danessa Myricks Beauty. This started for us in September of last year. It kind of just went crazy. The brands topselling item is an eye color in a silvery white shade called Milky Way she said. We cannot keep it in stock. It wasnt always No. 1 but all of a sudden everybody must have that. In addition she said that the brands Chrome Flakes eyeshadow launched in October 2020 has gone viral online.